The viral marketing curve is a logistic one — and I’ve been trying to explain this to a lot of my marketing-friends. Most of them were stressing it’s a parabolic one, but that’s probably just the traffic-curve…
No — the viral effect is how many people are affected — not how many people are viewing a specific ad. The Viral effect will never end, seeing as videos (like most content) will keep attracting at least some new viewers every single day it’s kept alive on the net.
I also stressed having a sexy hot chick in lingerie running around in the ad will make the middle part a little steaper. :D
Got it? ;-)