Viral marketing is the biggest jackpot one can have for a product or a service. Imagine getting all the information out without having to spend tons of money for newspaper advertisements, commercials on the TV, banners, and billboards. All the work is done by the people who love your product or the service your provide.
Viral marketing is marketing that sets fire on its own. It explodes and gets everywhere and to everyone. It spreads like a virus like every people should and wants to see it. And when people see it, they will have this inclination, the inevitable feeling of having to share it. The impact of viral marketing to any business is awesome.
But how do you do it? Here are some basic elements you must not forget:
Tickle strong emotions
You need to trigger some strong emotions and people should be very happy or really angry, they should love it or hate it, make them feel stupid or a genius, make them feel self-centered or very compassionate. In order to do this you express your thoughts with some dedication and commitment. Do not be afraid to have a strong opinion. Viral marketing is all about emotions.
Give them the unexpected
If you want to be noticed, you need to give the world something it does not expect. You do not force your way into the usual path of saying that you are good at what you do and your product is the best in the market.
You are not making an advertisement
One big mistake you need to avoid is to think that you are making an advertisement that consumers will share. This is not traditional marketing. People do not really care about you so you need to give them a really good story to notice you and talk about you and tell their friend, family, acquaintances, and everyone on Facebook and Twitter about you.
Connect with your market
If your viral marketing campaign is a hit, you will get hundreds if not thousands of comments. That means you got your audience to talk, so make most of this opportunity and connect with them. Be ready though for people who love your campaign and for those who hate it.
Do not restrict access to your campaign. No need to register, sign up, or download something to see what your campaign is all about. The main point is for everyone to see it and have a life of its own.