Another perfect ad to make it on the web. It has some of the prime ingredients for a good viral: women’s breasts (covered up by a bikini, but that’s usually not too big a problem) and humour. It’s clever too – seeing as any viewer will easily link the ad to the product…
I think this is genius stuff by the Nissan people. :)
I love it how advertisers always find ways of combining lingerie models with cars. Excellent!
This is viral marketing the way it’s supposed to be. Simple, creative — and effective. Millions of people have watched the (beautiful) ad on youtube alone — and the message is very strong — something I’m sure was vital to Samsung (connecting people, remember?).
Ad by The Viral Factory; Director: Jake Lunt.
I need a new mobile phone (and new car insurance, but that’s something else…). :D
This is probably one of the most popular viral marketing ads amongst women. I mean – it shows them those gorgeous models ARE NOT all that gorgeous.
Being a man, this is not the kind of illusions I like to lose – but obviously the viral ad worked like a charm – getting millions of online viewers to notice the brand and the message behind the ad.
Production by Tim Piper and Yael Staav.
(for the record — they’re selling beauty products. GENIUS!)