This is a good example of a viral ad you just wouldn’t spot if you didn’t know this was one. Obviously that means the agency did a good job – and I’m kind of impressed by the simplicity yet pure genius of the idea behind the vid…
A bodybuilder babe doing a rubik’s cube – in a bikini. Simple and solid. Good ad by ad agency Cutwater and director Brian Lee Huges.
The Panasonic people know one of the factors that can help your viral campaign to work perfectly: show sexy women in close to no clothing. The miniature mp3-player D.Sound by Panasonic gets the attention at the end of the vid – when most of the young male gamer adults are already ready to get their money out. ;-)
It’s an easy approach – but it’s very effective!
Another perfect ad to make it on the web. It has some of the prime ingredients for a good viral: women’s breasts (covered up by a bikini, but that’s usually not too big a problem) and humour. It’s clever too – seeing as any viewer will easily link the ad to the product…
I think this is genius stuff by the Nissan people. :)
I love it how advertisers always find ways of combining lingerie models with cars. Excellent!
This is viral marketing the way it’s supposed to be. Simple, creative — and effective. Millions of people have watched the (beautiful) ad on youtube alone — and the message is very strong — something I’m sure was vital to Samsung (connecting people, remember?).
Ad by The Viral Factory; Director: Jake Lunt.
I need a new mobile phone (and new car insurance, but that’s something else…). :D
This is probably one of the most popular viral marketing ads amongst women. I mean – it shows them those gorgeous models ARE NOT all that gorgeous.
Being a man, this is not the kind of illusions I like to lose – but obviously the viral ad worked like a charm – getting millions of online viewers to notice the brand and the message behind the ad.
Production by Tim Piper and Yael Staav.
(for the record — they’re selling beauty products. GENIUS!)