I’m not sure whether or not this is an official Nikon ad as I realize it’s not really a ’safe choice’ for such a large company — but even if it isn’t, it’s absolute genius. More pixels — More volume. I love it. Sexy women and humor. It works. Digital photography is big business, Nikon is huge.
A great example of an ad that has humour and a celebrity — good for both a good run on TV and on the web. Phil Ivey is actually a true family-guy in real life, so I’m sure he talked this ad through with his wife. :D
Found this video right here at Phil Ivey Fan.
Madonna looking great in this ad, being obviously one of the factors this is a good ad. Also — she shows a more down to earth side of herself by engaging in some self-mockery, another plus. BMW scores points.
Add a sexy driver, quick-paced editing and a BMW M5 from heaven — and you’ve got yourself a winner.
Buying this would mean a second mortgage on my house — but I’m considering it. :D
This happens quite often, and it’s what us marketeers like to call a catalyst-effect — a correct advertising campaign can multiply its value in the conventional market by turning into a viral success.
Examples are common, but I’m going to make a little prediction here… In a couple years, this Superbowl ad by Victoria’s Secret will still be getting views on video sites such as Youtube. I’m SURE! :D
Why? Adriana Lima. Breasts. Underwear. It works!
Pure genius this ad by Centrum Vitamins. Simple, effective — and it sticks. Perfect viral killer. Love it!
Poker, sexy women and humour. Where can I get some??!!
Phil Bernstein, a Portland-based marketeer, has just updated his (excellent, by the way!) blog with a piece on the downside of Viral Marketing. In this article, he gives us his point of view on this piece — and I actually feel he’s making sense. :)
He says: “Viral marketing only works if the consumers doing the viralizing (a word I believe I just made up) are happy with what they bought. If they’re not, they’ll take it out on you with blogs, forums, and Amazon’s Customer Reviews. If the product is shoddy or the service is poor, the chorus of consumer voices can quickly wipe out any gains an advertising campaign can make.”
He’s right. Word of mouth is king in the land of the www!
I don’t have time to really post about the depth and the meaning of all the work Viral wonder Matt Harding has done with his “where the hell is matt?”-hype — but it worked out for him. ;)
With his videos being watched by aproximately 10,000,000 people — this guy is huge. He’s now a professional traveler — sponsored by Google Earth and Stride gum.
When you’re planning your next holiday or vacation // you MUST check out his website – it’s full of inspiration!
The viral marketing curve is a logistic one — and I’ve been trying to explain this to a lot of my marketing-friends. Most of them were stressing it’s a parabolic one, but that’s probably just the traffic-curve…
No — the viral effect is how many people are affected — not how many people are viewing a specific ad. The Viral effect will never end, seeing as videos (like most content) will keep attracting at least some new viewers every single day it’s kept alive on the net.
I also stressed having a sexy hot chick in lingerie running around in the ad will make the middle part a little steaper. :D
Got it? ;-)
This is a good example of a viral ad you just wouldn’t spot if you didn’t know this was one. Obviously that means the agency did a good job – and I’m kind of impressed by the simplicity yet pure genius of the idea behind the vid…
A bodybuilder babe doing a rubik’s cube – in a bikini. Simple and solid. Good ad by ad agency Cutwater and director Brian Lee Huges.
The Panasonic people know one of the factors that can help your viral campaign to work perfectly: show sexy women in close to no clothing. The miniature mp3-player D.Sound by Panasonic gets the attention at the end of the vid – when most of the young male gamer adults are already ready to get their money out. ;-)
It’s an easy approach – but it’s very effective!
