Every marketing expert dreams of their products to take center stage in every conversation in town. There is nothing more powerful than the word of mouth. Are there really factors which make people post something about your product on Facebook, or tweet about it, or talk about it?
The product does not need to be very interesting
You might think that consumers will only chit chat about the new products that they find as cool and interesting, and will talk about it so they can be heard more by their social circle. This is particularly true for online word of mouth where people post certain brands which they believe can benefit their circle of friends.
The picture is different when it comes to face to face word of mouth where often, the topics fade fast.
People will discuss your product if your product is accessible to them. So let people see it and that product will be on the top of their mind and can easily be brought up during discussion with friends, family, or colleagues.
Connect thru samples
Consumers will not say anything about your product unless they have used it. Give your market some samples they can use and you can be certain that people will talk about it. The discussion does not come from the feeling of reciprocating the generosity but more of the understanding about the product because they experienced it.
You need to connect with your market and this entails creativity in telling them about activities and other suggestions how they can use your product.
Through certain triggers and cues, marketers can reach out to their consumers and make the product more accessible to them. You can also associate the product with things that are more familiar with the consumer that will help them link to the purpose of your product.