Sacha Baron alias The Dictator during the recent Oscars surely knew hot to start some controversy while on Academy Awards red carpet. The actor has been know for his characters like Ali G and Borat, and this time he was disguised as The Dictator. The character who was being interviewed by Seacrest brought the ashes of Kim Jong Il . And the urn was a big accident waiting for the unknowing Seacrest.

It was a cheap shot as most called it but it was a success as a publicity stunt for the upcoming movie The Dictator. So far, this has tickled the interest of almost 9 million people from all over the world.

Tickle strong emotions

You need to trigger some strong emotions and people should be very happy or really angry, they should love it or hate it, make them feel stupid or a genius, make them feel self-centered or very compassionate. In order to do this you express your thoughts with some dedication and commitment. Do not be afraid to have a strong opinion. Viral marketing is all about emotions.

Give them the unexpected

If you want to be noticed, you need to give the world something it does not expect. You do not force your way into the usual path of saying that you are good at what you do and your product is the best in the market.

You are not making an advertisement

One big mistake you need to avoid is to think that you are making an advertisement that consumers will share. This is not traditional marketing. People do not really care about you so you need to give them a really good story to notice you and talk about you and tell their friend, family, acquaintances, and everyone on Facebook and Twitter about you.

Connect with your market

If your viral marketing campaign is a hit, you will get hundreds if not thousands of comments. That means you got your audience to talk, so make most of this opportunity and connect with them. Be ready though for people who love your campaign and for those who hate it.

No restrictions

Do not restrict access to your campaign. No need to register, sign up, or download something to see what your campaign is all about. The main point is for everyone to see it and have a life of its own.

The product does not need to be very interesting

You might think that consumers will only chit chat about the new products that they find as cool and interesting, and will talk about it so they can be heard more by their social circle. This is particularly true for online word of mouth where people post certain brands which they believe can benefit their circle of friends.

The picture is different when it comes to face to face word of mouth where often, the topics fade fast.

Accessibility

People will discuss your product if your product is accessible to them. So let people see it and that product will be on the top of their mind and can easily be brought up during discussion with friends, family, or colleagues.

Connect thru samples

Consumers will not say anything about your product unless they have used it. Give your market some samples they can use and you can be certain that people will talk about it. The discussion does not come from the feeling of reciprocating the generosity but more of the understanding about the product because they experienced it.

You need to connect with your market and this entails creativity in telling them about activities and other suggestions how they can use your product.

Marketing triggers

Through certain triggers and cues, marketers can reach out to their consumers and make the product more accessible to them. You can also associate the product with things that are more familiar with the consumer that will help them link to the purpose of your product.

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Via The Lingerie Post.

I’m convinced that’s just what they’re doing! :)

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Too bad it’s just not a good idea, really… :D

It’s a gambling commercial, btw. That was clear at the end. When they told me. ^^

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via

If that’s not male chauvinism I don’t know what is. Painful part: it works and this golfing lingerie set is getting quite the buzz in cyberspace.

Source: Lingerie blog TLP.

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Anyway, I adore the ad and wish more boring “het let’s put a woman in a sweater on a busstop”-ads would be something of this calibre. Way to go, 3M!

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