This is probably one of the most popular viral marketing ads amongst women. I mean – it shows them those gorgeous models ARE NOT all that gorgeous.
Being a man, this is not the kind of illusions I like to lose – but obviously the viral ad worked like a charm – getting millions of online viewers to notice the brand and the message behind the ad.
Production by Tim Piper and Yael Staav.
(for the record — they’re selling beauty products. GENIUS!)