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"Video" Category


Samsung’s Human Flipbook: How We Met


Saturday, December 8, 2007

This is viral marketing the way it’s supposed to be. Simple, creative — and effective. Millions of people have watched the (beautiful) ad on youtube alone — and the message is very strong — something I’m sure was vital to Samsung (connecting people, remember?).
Ad by The Viral Factory; Director: Jake Lunt.
I need a new mobile [...]

Dove’s Evolution Viral


Saturday, November 24, 2007

This is probably one of the most popular viral marketing ads amongst women. I mean – it shows them those gorgeous models ARE NOT all that gorgeous.
Being a man, this is not the kind of illusions I like to lose – but obviously the viral ad worked like a charm – getting millions of online [...]