Viral Marketing Show » Theory http://viraltheshow.com Viral Marketing Talk - Laid Back Style. Sat, 05 Dec 2009 05:55:40 +0000 http://wordpress.org/?v=abc en hourly 1 The Downside of Viral Marketing http://viraltheshow.com/the-downside-of-viral-marketing/ http://viraltheshow.com/the-downside-of-viral-marketing/#comments Tue, 29 Jan 2008 09:41:07 +0000 Tim http://viraltheshow.com/the-downside-of-viral-marketing/ Phil BernsteinPhil Bernstein, a Portland-based marketeer, has just updated his (excellent, by the way!) blog with a piece on the downside of Viral Marketing. In this article, he gives us his point of view on this piece — and I actually feel he’s making sense. :)

He says: “Viral marketing only works if the consumers doing the viralizing (a word I believe I just made up) are happy with what they bought. If they’re not, they’ll take it out on you with blogs, forums, and Amazon’s Customer Reviews. If the product is shoddy or the service is poor, the chorus of consumer voices can quickly wipe out any gains an advertising campaign can make.”

He’s right. Word of mouth is king in the land of the www!

]]> http://viraltheshow.com/the-downside-of-viral-marketing/feed/ 0 The Viral Marketing Curve http://viraltheshow.com/the-viral-marketing-curve/ http://viraltheshow.com/the-viral-marketing-curve/#comments Fri, 25 Jan 2008 14:40:34 +0000 Tim http://viraltheshow.com/the-viral-marketing-curve/ The viral marketing curve is a logistic one — and I’ve been trying to explain this to a lot of my marketing-friends. Most of them were stressing it’s a parabolic one, but that’s probably just the traffic-curve…

No — the viral effect is how many people are affected — not how many people are viewing a specific ad. The Viral effect will never end, seeing as videos (like most content) will keep attracting at least some new viewers every single day it’s kept alive on the net.

Viral Marketing Logistic Curve

I also stressed having a sexy hot chick in lingerie running around in the ad will make the middle part a little steaper. :D

Got it? ;-)

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