Viral Marketing Show

Phil Bernstein, a Portland-based marketeer, has just updated his (excellent, by the way!) blog with a piece on the downside of Viral Marketing. In this article, he gives us his point of view on this piece — and I actually feel he’s making sense. :)
He says: “Viral marketing only works if the consumers doing the […]

The viral marketing curve is a logistic one — and I’ve been trying to explain this to a lot of my marketing-friends. Most of them were stressing it’s a parabolic one, but that’s probably just the traffic-curve…
No — the viral effect is how many people are affected — not how many people are viewing a […]