Viral Marketing Show » Sexy

Nikon Coolpix 2MP -> 3MP

Tim — Fri, 07 Mar 2008 10:21:52 +0000

I’m not sure whether or not this is an official Nikon ad as I realize it’s not really a ’safe choice’ for such a large company — but even if it isn’t, it’s absolute genius. More pixels — More volume. I love it. Sexy women and humor. It works. Digital photography is big business, Nikon is huge.

Conventional advertising goes viral

Tim — Wed, 06 Feb 2008 12:07:30 +0000

This happens quite often, and it’s what us marketeers like to call a catalyst-effect — a correct advertising campaign can multiply its value in the conventional market by turning into a viral success.

Examples are common, but I’m going to make a little prediction here… In a couple years, this Superbowl ad by Victoria’s Secret will still be getting views on video sites such as Youtube. I’m SURE! :D

Why? Adriana Lima. Breasts. Underwear. It works!

Click here to view the embedded video.

Strip Poker ad by Centrum Silver Vitamins

Tim — Sun, 03 Feb 2008 13:23:54 +0000

Pure genius this ad by Centrum Vitamins. Simple, effective — and it sticks. Perfect viral killer. Love it!

Click here to view the embedded video.

Poker, sexy women and humour. Where can I get some??!!

Ray Ban’s Bodybuilder

Tim — Thu, 24 Jan 2008 19:55:22 +0000

This is a good example of a viral ad you just wouldn’t spot if you didn’t know this was one. Obviously that means the agency did a good job – and I’m kind of impressed by the simplicity yet pure genius of the idea behind the vid…

A bodybuilder babe doing a rubik’s cube – in a bikini. Simple and solid. Good ad by ad agency Cutwater and director Brian Lee Huges.

Click here to view the embedded video.

Panasonic D.Sound Viral Ad

Tim — Thu, 17 Jan 2008 20:07:33 +0000

The Panasonic people know one of the factors that can help your viral campaign to work perfectly: show sexy women in close to no clothing. The miniature mp3-player D.Sound by Panasonic gets the attention at the end of the vid – when most of the young male gamer adults are already ready to get their money out. ;-)

It’s an easy approach – but it’s very effective!

Click here to view the embedded video.

Nissan Pathfinder Viral ad

Tim — Sun, 30 Dec 2007 21:10:40 +0000

Another perfect ad to make it on the web. It has some of the prime ingredients for a good viral: women’s breasts (covered up by a bikini, but that’s usually not too big a problem) and humour. It’s clever too – seeing as any viewer will easily link the ad to the product…

I think this is genius stuff by the Nissan people. :)

Click here to view the embedded video.

I love it how advertisers always find ways of combining lingerie models with cars. Excellent!

Dove’s Evolution Viral

Tim — Sat, 24 Nov 2007 20:12:24 +0000

This is probably one of the most popular viral marketing ads amongst women. I mean – it shows them those gorgeous models ARE NOT all that gorgeous.

Being a man, this is not the kind of illusions I like to lose – but obviously the viral ad worked like a charm – getting millions of online viewers to notice the brand and the message behind the ad.

Production by Tim Piper and Yael Staav.

Click here to view the embedded video.

(for the record — they’re selling beauty products. GENIUS!)