Viral Marketing Show » Beauty

Nikon Coolpix 2MP -> 3MP

Tim — Fri, 07 Mar 2008 10:21:52 +0000

I’m not sure whether or not this is an official Nikon ad as I realize it’s not really a ’safe choice’ for such a large company — but even if it isn’t, it’s absolute genius. More pixels — More volume. I love it. Sexy women and humor. It works. Digital photography is big business, Nikon is huge.

Conventional advertising goes viral

Tim — Wed, 06 Feb 2008 12:07:30 +0000

This happens quite often, and it’s what us marketeers like to call a catalyst-effect — a correct advertising campaign can multiply its value in the conventional market by turning into a viral success.

Examples are common, but I’m going to make a little prediction here… In a couple years, this Superbowl ad by Victoria’s Secret will still be getting views on video sites such as Youtube. I’m SURE! :D

Why? Adriana Lima. Breasts. Underwear. It works!

Click here to view the embedded video.

Strip Poker ad by Centrum Silver Vitamins

Tim — Sun, 03 Feb 2008 13:23:54 +0000

Pure genius this ad by Centrum Vitamins. Simple, effective — and it sticks. Perfect viral killer. Love it!

Click here to view the embedded video.

Poker, sexy women and humour. Where can I get some??!!

Dove’s Evolution Viral

Tim — Sat, 24 Nov 2007 20:12:24 +0000

This is probably one of the most popular viral marketing ads amongst women. I mean – it shows them those gorgeous models ARE NOT all that gorgeous.

Being a man, this is not the kind of illusions I like to lose – but obviously the viral ad worked like a charm – getting millions of online viewers to notice the brand and the message behind the ad.

Production by Tim Piper and Yael Staav.

Click here to view the embedded video.

(for the record — they’re selling beauty products. GENIUS!)