Viral Marketing Show

Phil Bernstein, a Portland-based marketeer, has just updated his (excellent, by the way!) blog with a piece on the downside of Viral Marketing. In this article, he gives us his point of view on this piece — and I actually feel he’s making sense. :) He says: “Viral marketing only works if the consumers doing [...]

I don’t have time to really post about the depth and the meaning of all the work Viral wonder Matt Harding has done with his “where the hell is matt?”-hype — but it worked out for him. ;) With his videos being watched by aproximately 10,000,000 people — this guy is huge. He’s now a [...]

The viral marketing curve is a logistic one — and I’ve been trying to explain this to a lot of my marketing-friends. Most of them were stressing it’s a parabolic one, but that’s probably just the traffic-curve… No — the viral effect is how many people are affected — not how many people are viewing [...]

This is a good example of a viral ad you just wouldn’t spot if you didn’t know this was one. Obviously that means the agency did a good job – and I’m kind of impressed by the simplicity yet pure genius of the idea behind the vid… A bodybuilder babe doing a rubik’s cube – [...]

The Panasonic people know one of the factors that can help your viral campaign to work perfectly: show sexy women in close to no clothing. The miniature mp3-player D.Sound by Panasonic gets the attention at the end of the vid – when most of the young male gamer adults are already ready to get their [...]