Sometimes all we need is a bit of a push. A friend, a mentor, our own cheering squad can help us go through the toughest moments of our lives.
In this video, a puppy was facing the biggest crisis of his life. Small body, short legs, the stairs was just too much to handle. Then the bigger dog of the household comes to the rescue. The older dog went up the stairs to give his emotional support kissing and licking the pup. It also showed the smaller one how to do it, not once but several times, and how one paw comes after the other until you reach the ground.
Hedgren never really had a problem in conveying a message of quality – it’s pretty much the one thing the Belgian label is famous for – but being cool, hip and fresh amongst young teenagers and twenty-somethings hasn’t been the brand’s strongpoint. With this new commercial that has been getting loads of airplay in Europe, the brand is trying to achieve just that.
They’re also investing heavily in online shopping and have recently launched an international e-commerce site. The brand knows to be succesful in a new marketplace they need to get with the times and stay cool. Here’s Hedgren giving it their best shot!
Every music festival releases a video to let people know how they will rock the music scene. Nothing comes close though to this recently released 20-minute video of the Tomorrowland 2012. The video has gone viral with almost 9 million views and about a million shares via social media platforms.
Basing it on the video, next year’s version should be worth the time and the money.
Pepsi ups their game in this short promotional film for Pepsi MAX. The advertorial features NBA player Kyrie Irving, literally going “old” school. The Rookie of the Year was disguised as Uncle Drew, someone who praises the likes of Wilt and the Big O. He has no time for any cool shoes or cool get ups.
He was tapped to play some ball as sub for a team of youngsters at Clark’s Pond basketball courts in New Jersey. Uncle Drew of course was old and threw some air balls at first. Well not until he decided to get in the zone and teach the ones how to play the game. He performed some crossovers, three pointers, slam dunks, and the works while doing some trash talking.
Sacha Baron alias The Dictator during the recent Oscars surely knew hot to start some controversy while on Academy Awards red carpet. The actor has been know for his characters like Ali G and Borat, and this time he was disguised as The Dictator. The character who was being interviewed by Seacrest brought the ashes of Kim Jong Il . And the urn was a big accident waiting for the unknowing Seacrest.
It was a cheap shot as most called it but it was a success as a publicity stunt for the upcoming movie The Dictator. So far, this has tickled the interest of almost 9 million people from all over the world.
Viral marketing is the biggest jackpot one can have for a product or a service. Imagine getting all the information out without having to spend tons of money for newspaper advertisements, commercials on the TV, banners, and billboards. All the work is done by the people who love your product or the service your provide.
Viral marketing is marketing that sets fire on its own. It explodes and gets everywhere and to everyone. It spreads like a virus like every people should and wants to see it. And when people see it, they will have this inclination, the inevitable feeling of having to share it. The impact of viral marketing to any business is awesome.
But how do you do it? Here are some basic elements you must not forget:
Tickle strong emotions
You need to trigger some strong emotions and people should be very happy or really angry, they should love it or hate it, make them feel stupid or a genius, make them feel self-centered or very compassionate. In order to do this you express your thoughts with some dedication and commitment. Do not be afraid to have a strong opinion. Viral marketing is all about emotions.
Give them the unexpected
If you want to be noticed, you need to give the world something it does not expect. You do not force your way into the usual path of saying that you are good at what you do and your product is the best in the market.
You are not making an advertisement
One big mistake you need to avoid is to think that you are making an advertisement that consumers will share. This is not traditional marketing. People do not really care about you so you need to give them a really good story to notice you and talk about you and tell their friend, family, acquaintances, and everyone on Facebook and Twitter about you.
Connect with your market
If your viral marketing campaign is a hit, you will get hundreds if not thousands of comments. That means you got your audience to talk, so make most of this opportunity and connect with them. Be ready though for people who love your campaign and for those who hate it.
Do not restrict access to your campaign. No need to register, sign up, or download something to see what your campaign is all about. The main point is for everyone to see it and have a life of its own.
Every marketing expert dreams of their products to take center stage in every conversation in town. There is nothing more powerful than the word of mouth. Are there really factors which make people post something about your product on Facebook, or tweet about it, or talk about it?
The product does not need to be very interesting
You might think that consumers will only chit chat about the new products that they find as cool and interesting, and will talk about it so they can be heard more by their social circle. This is particularly true for online word of mouth where people post certain brands which they believe can benefit their circle of friends.
The picture is different when it comes to face to face word of mouth where often, the topics fade fast.
People will discuss your product if your product is accessible to them. So let people see it and that product will be on the top of their mind and can easily be brought up during discussion with friends, family, or colleagues.
Connect thru samples
Consumers will not say anything about your product unless they have used it. Give your market some samples they can use and you can be certain that people will talk about it. The discussion does not come from the feeling of reciprocating the generosity but more of the understanding about the product because they experienced it.
You need to connect with your market and this entails creativity in telling them about activities and other suggestions how they can use your product.
Through certain triggers and cues, marketers can reach out to their consumers and make the product more accessible to them. You can also associate the product with things that are more familiar with the consumer that will help them link to the purpose of your product.