Viral Marketing Show

Viral marketing is the biggest jackpot one can have for a product or a service. Imagine getting all the information out without having to spend tons of money for newspaper advertisements, commercials on the TV, banners, and billboards. All the work is done by the people who love your product or the service your provide.
Viral marketing is marketing that sets fire on its own. It explodes and gets everywhere and to everyone. It spreads like a virus like every people should and wants to see it. And when people see it, they will have this inclination, the inevitable feeling of having to share it. The impact of viral marketing to any business is awesome.
But how do you do it? Here are some basic elements you must not forget:

Tickle strong emotions

You need to trigger some strong emotions and people should be very happy or really angry, they should love it or hate it, make them feel stupid or a genius, make them feel self-centered or very compassionate. In order to do this you express your thoughts with some dedication and commitment. Do not be afraid to have a strong opinion. Viral marketing is all about emotions.

Give them the unexpected

If you want to be noticed, you need to give the world something it does not expect. You do not force your way into the usual path of saying that you are good at what you do and your product is the best in the market.

You are not making an advertisement

One big mistake you need to avoid is to think that you are making an advertisement that consumers will share. This is not traditional marketing. People do not really care about you so you need to give them a really good story to notice you and talk about you and tell their friend, family, acquaintances, and everyone on Facebook and Twitter about you.

Connect with your market

If your viral marketing campaign is a hit, you will get hundreds if not thousands of comments. That means you got your audience to talk, so make most of this opportunity and connect with them. Be ready though for people who love your campaign and for those who hate it.

No restrictions

Do not restrict access to your campaign. No need to register, sign up, or download something to see what your campaign is all about. The main point is for everyone to see it and have a life of its own.

Every marketing expert dreams of their products to take center stage in every conversation in town. There is nothing more powerful than the word of mouth. Are there really factors which make people post something about your product on Facebook, or tweet about it, or talk about it?

The product does not need to be very interesting

You might think that consumers will only chit chat about the new products that they find as cool and interesting, and will talk about it so they can be heard more by their social circle. This is particularly true for online word of mouth where people post certain brands which they believe can benefit their circle of friends.

The picture is different when it comes to face to face word of mouth where often, the topics fade fast.

Accessibility

People will discuss your product if your product is accessible to them. So let people see it and that product will be on the top of their mind and can easily be brought up during discussion with friends, family, or colleagues.

Connect thru samples

Consumers will not say anything about your product unless they have used it. Give your market some samples they can use and you can be certain that people will talk about it. The discussion does not come from the feeling of reciprocating the generosity but more of the understanding about the product because they experienced it.

You need to connect with your market and this entails creativity in telling them about activities and other suggestions how they can use your product.

Marketing triggers

Through certain triggers and cues, marketers can reach out to their consumers and make the product more accessible to them. You can also associate the product with things that are more familiar with the consumer that will help them link to the purpose of your product.

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Ambra lingerie is a famous Australian underwear and shapewear label – and they’ve just release a great viral video promoting their brand new shapewear line…

Via The Lingerie Post.

Is Auto Tune The News, the famous YouTube channel that uses Auto-tune on various news facts, actually doing Viral marketing for the Democratic Party in their latest video that also features Huga Chavez, Gordon Brown and Barack Obama?

I’m convinced that’s just what they’re doing! :)

Ever wanted to do this? Ever since seeing this video all I can think of is taking a seat behind someone else’s car, driving up to a cop car and challenging it for a little drag race…

Too bad it’s just not a good idea, really… :D

It’s a gambling commercial, btw. That was clear at the end. When they told me. ^^

via

If that’s not male chauvinism I don’t know what is. Painful part: it works and this golfing lingerie set is getting quite the buzz in cyberspace.

Source: Lingerie blog TLP.

This is in Hebrew but believe me — you’ll get it. Excellent ad that was surely designed with the interweb in mind… Not sure if this even ran on TV — can any of our Israeli readers fill me in on that?

I have to say this is TURNING into a great hype on the web even though it is offline advertising — yet another form of hybrid advertising effects the wonderful world of viral marketing has brought us.

Anyway, I adore the ad and wish more boring “het let’s put a woman in a sweater on a busstop”-ads would be something of this calibre. Way to go, 3M!

A perfect viral by the Wilkinson people. It’s funny and it has a cute baby acting out of the ordinary. And it has flatulence. This’ll work!

We all know women like to be at least in duo-mode when they go to the bathroom. Women like their bathrooms social. Silverjet gets this — and they’re playing it out perfectly in a sexy and seductive viral.

If you’re taking your girlfriends on a holiday, you’ll be considering Silverjet. Right?