Viral Marketing Show

A perfect viral by the Wilkinson people. It’s funny and it has a cute baby acting out of the ordinary. And it has flatulence. This’ll work!

We all know women like to be at least in duo-mode when they go to the bathroom. Women like their bathrooms social. Silverjet gets this — and they’re playing it out perfectly in a sexy and seductive viral.

If you’re taking your girlfriends on a holiday, you’ll be considering Silverjet. Right?

This is an obvious parody, but it’s AWESOME!

Seriously, this is sure to attract people to the police schools. Who wouldn’t love to be able to actually save someones life by shooting a handgun from a person’s hand. An incredible shot, and one that actually makes the armed forces look good. Amazing propaganda, and a lovely story (with a nice ending).  Extraordinary!

I’m not sure whether or not this is an official Nikon ad as I realize it’s not really a ’safe choice’ for such a large company — but even if it isn’t, it’s absolute genius. More pixels — More volume. I love it. Sexy women and humor. It works. Digital photography is big business, Nikon is huge.

A great example of an ad that has humour and a celebrity — good for both a good run on TV and on the web. Phil Ivey is actually a true family-guy in real life, so I’m sure he talked this ad through with his wife. :D

Found this video right here at Phil Ivey Fan.

Madonna looking great in this ad, being obviously one of the factors this is a good ad. Also — she shows a more down to earth side of herself by engaging in some self-mockery, another plus. BMW scores points.

Add a sexy driver, quick-paced editing and a BMW M5 from heaven — and you’ve got yourself a winner.

Buying this would mean a second mortgage on my house — but I’m considering it. :D

This happens quite often, and it’s what us marketeers like to call a catalyst-effect — a correct advertising campaign can multiply its value in the conventional market by turning into a viral success.

Examples are common, but I’m going to make a little prediction here… In a couple years, this Superbowl ad by Victoria’s Secret will still be getting views on video sites such as Youtube. I’m SURE! :D

Why? Adriana Lima. Breasts. Underwear. It works!

Pure genius this ad by Centrum Vitamins. Simple, effective — and it sticks. Perfect viral killer. Love it!

Poker, sexy women and humour. Where can I get some??!!

Phil Bernstein, a Portland-based marketeer, has just updated his (excellent, by the way!) blog with a piece on the downside of Viral Marketing. In this article, he gives us his point of view on this piece — and I actually feel he’s making sense. :)

He says: “Viral marketing only works if the consumers doing the viralizing (a word I believe I just made up) are happy with what they bought. If they’re not, they’ll take it out on you with blogs, forums, and Amazon’s Customer Reviews. If the product is shoddy or the service is poor, the chorus of consumer voices can quickly wipe out any gains an advertising campaign can make.”

He’s right. Word of mouth is king in the land of the www!